MAC COSMETICS VIVA GLAM X BIRTHFUND
As an intern for the MAC Cosmetics Global Social Creative Team, a big summer project of mine was to act as lead art director and graphic designer for the MAC VIVA GLAM x birthFUND nonprofit campaign, with support from my mentor Madisen Theobald. MAC Viva Glam, MAC’s very own nonprofit initiative gave a $200,000 grant to the birthFUND nonprofit, created by Elaine Welteroth. This collaboration, which I had the honor of leading, was reatured in Refinery29, Glamour, and WWD.
MORE VIVA GLAM
M·A·C VIVA GLAM is a charitable program and collection of lipsticks launched by M·A·C Cosmetics that raises 100% of the product's sales to support programs for the LGBTQIA+ community, women and girls, and people affected by HIV/AIDS. During my internship on the MAC Global Social Creative Team, I spearheaded the revamp of the iconic “VIVA GLAM Fridays” for MAC socials, with new graphics and post concepts, highlighting the MAC Viva Glam initiative. A few examples are below.