SIGMA DELTA TAU MERCHANDISE
This section showcases my designs as Merchandise Chairperson of my sorority. Using Adobe platforms to craft logos, graphics, and apparel, I generated unique concepts and illustrations for both philanthropy fundraisers and general campus drops. I managed the merchandising website, overseeing inventory, revenue, and annual sales, while coordinating with distributors to turn every design into a successful product.
“CE’SDT LA VIE” BID DAY ILLUSTRATION
I created this illustration for Sigma Delta Tau’s Bid Day theme “CE’SDT LA VIE.” Inspired by Parisian charm, the design, worn by over 200 chapter members, combines the Eiffel Tower with a chic female figure. Details like baguettes and flowers in shopping bags add a playful, everyday Paris touch, while the flowing script ties the artwork back to the sorority’s identity. This piece reflects my focus on blending cultural motifs with event branding to create a cohesive and memorable visual.
MERCHANDISE RESULTS:
POLO BEAR PHILANTHROPY MERCH:
Putting a fun and unexpected twist on the iconic Ralph Lauren Polo Bear, this custom illustration was created as the centerpiece for the annual Sigma Delta Tau Philanthropy basketball tournament. By blending playful design with a recognizable cultural reference, it helped capture attention and generate excitement around the event. All proceeds from the tournament, and the merchandise went to support the American Foundation for Suicide Prevention, raising over $4,000.
MERCHANDISE RESULTS:
“BIG LITTLE” REVEAL MERCHANDISE
I created this watercolor-style sorority reveal graphic sorority reveal graphic styled as a watercolor matchbox to celebrate the Big/Little bond. With soft neutrals, bold lettering, and the phrase ‘the perfect match,’ the design combines charm and symbolism for a memorable reveal theme.”
